Digital Marketing Mastery

Get Job ready in 3 months and start a rewarding career or Business using Digital Marketing

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KEY HIGHLIGHTS OF THE COURSE

CURRICULUM/SYLLABUS

Marketing Fundamentals

Scope & Functions of Marketing
Marketing Mix, 4P/7Ps of Marketing
Segmentation, Targeting, Positioning Strategy
Brand Management
Consumer Behavior

Marketing Psychology & Neuromarketing

Concept of Marketing Psychology
Customer Psychology & Neuroscience and it’s implementation in Marketing

Inbound Marketing

Outbound Vs Inbound Marketing
Designing Inbound Marketing Strategy
Attract potential customers into conversion funnel
Convert Prospects to Leads
Convert Traffic to Leads
Lead Nurturing & Conversion

Web design

Identify the different elements of a website such as navigation bar, header, footer, etc.
Learn the Basics of UX: Usability and Delight. Further, learn the components of conceptual design including concept, objects, actions and attributes. You’ll also learn the significance of each of these components.
Learn to develop a corporate website and blog using WordPress
Optimizing the website for conversion & better UI
E-Commerce: Learn how to setup your E-Commerce website using Shopify & Woocommerce (WordPress)

Content Writing

Framework to begin content writing process
Setting up Content Goals & objectives, setting up KPIs for Content marketing programs
Audience Research
Content Research & structuring
Content Publishing & Distribution
Key resources and tools to create and curate content

Search Engine Optimisation

Fundamentals of SEO
Keyword Research
On-Page SEO
Off Page SEO
Local SEO
SEO Audits

Search Engine Marketing

What is SEM
SEO vs SEM
PPC Channels
PPC Marketing Strategies

Social Media Marketing

Introduction to Social Media Marketing
Crafting a Successful Social Media Strategy: Building Content That is Inherently Shareable, Creating Content for multiple Platforms, Generating Content ideas and building a plan, Evaluating Success
Facebook Marketing: Facebook Page Setup & management, Page and Post Best Practices, Engaging prospects through Content,etc.
Building Brand Awareness & build your brand using Facebook
Driving In–store Foot fall using Facebook campaigns using Facebook ad campaigns
Instagram Marketing: Optimizing Instagram business profile,Crafting an Instagram content strategy, Best Practices, Influencer Marketing on Instagram, Analytics & Measurement, Instagram Ads
LinkedIn Marketing: LinkedIn for Personal Branding, Brand, Marketing on LinkedIn, LinkedIn Company Pages, LinkedIn Advance Search, LinkedIn Premium, LinkedIn Ads
Twitter Marketing: Twitter Marketing for Brand Awareness, TwitterAds, Twitter Analytics, Twitter Tools

Marketing Funnel

What is Marketing Funnel
Designing Product Value Ladder for a Business
Offer Stacking
Designing Marketing & Sales funnels for B2B, B2C market –Define and learn the different stages of consumer funnel: Awareness, Consideration, Purchase and delight. Apply the Consumer Funnel across both B2C as well as B2B businesses.
Building Digital Sales Funnels using Clickfunnels, WordPress & other tools

Copywriting

What is Copywriting
Content Writing vs Copywriting
Copy Research
Copywriting Frameworks
Landing Page Copywriting
Email Copywriting
Ads Copywriting

Email Marketing & Automation

Deliverability: Setting–up an Email Marketing Machine, Domain Whitelisting, Response Handlers and Auto responders.
Effective Email Content: Conversation, Relevance, Incentives, Timing, Creative & copy, Attributes
Customer Acquisition Strategies: Email list building, Event Triggered Emails, Periodical Emails & Newsletters, Engaging the Prospects through Email Series, Drip Email Campaigns
Nurturing: Tools to Enhance Lead Nurturing, Enhance Better Reach, Analyze Behavior Patterns, Behavior Triggered Email Marketing
Email Automation: What is Email Automation & how does it work, Choosing the right Automation Platform, Creating Email Workflows.
Converting Prospects into Leads using Email Automation & Email Marketing Funnel

Digital Advertising & Media Buying

Branding & Digital Advertising Strategy
Setting up the objectives
Understanding the KPIs
Segmentation & targeting of the audience
Budgeting & Setting up the Media Plan
Different types of Media Channels & ways to buy them

Facebook Ads

Facebook Ads creation & management
Understanding Facebook Ad Policies
setting up Campaign Objectives
Ad Copywriting
Designing impactful creatives
Audience targeting
Facebook Pixel & Conversion API setup
Facebook Lead Ads Funnel
Facebook Ads for E-Commerce
Horizontal & Vertical Scaling
Ad Optimization & Reporting

Google Ads

Introduction to Google Ads
Google Ad Terminologies
How Does the SEM Auction Work
Structure of an Ad Account
Campaign Types–Introduction to Search,Display (including Videos)
Shopping and Mobile–Specific Campaign types and When/why to use them
Creation of Shopping Campaign
Ad Formats, Ad Text Best Practices, Ad Extensions

Digital Analytics

Google Analytics: Getting Started with Google Analytics, How Google Analytics Works, Accounts, Profiles and Users Navigation, Google Analytics metrics
Content Performance Analysis: Landing Pages, Event Tracking, Heat maps
Visitor Analysis: Unique Visitors, Geographic and Language Information, Technical Reports, Bench marking
Social Media Analytics: Facebook Insights, Twitter Analytics, You Tube Analytics, Social Ad Analytics

Professional Blogging

Blogging Niche Research
Domain & Hosting Booking
Blog setup & customization
Driving Traffic to the Blog
Blog Monetization

Affiliate Marketing

What is Affiliate Marketing
Resources required to get started with Affiliate Marketing
Choosing & Joining Affiliate Marketing Networks
Strategy for implementing Affiliate Marketing

Influencer Marketing

Influencer Marketing Strategy
Finding Influencers
Outreach & Influencer Engagement
Tracking the ROI of Influencer Marketing Campaigns

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Do you want to learn Digital Marketing and grow your career/business? This is the best opportunity to get started in this field

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MEET OUR COACH

ABHISEK SATAPATHY

With over 16 years of experience in digital marketing, Abhisek Satapathy helps businesses grow and succeed online. He specializes in creating effective marketing strategies, running successful campaigns, and staying updated with the latest trends.

Abhisek is passionate about helping brands achieve their goals through SEO, social media, paid ads, and more. His focus is on delivering results and driving growth for every client.

Let’s work together to take your business to the next level!

FREQUENTLY ASKED QUESTIONS

What is the Qualification/Pre-Requisite to Enroll into this course

Any one who has basic knowledge of computer & Internet can do this course. However, you need to be a Graduate in any stream to be eligible for Placement Assistance.

What is the Duration of the Course?

3 Months. There will be 3 classes or 4 to 5 hours of learning every week

What about the Practicals? Do you allow me to work on Live Projects?

It’s an Action oriented program, so you learn everything by implementing them in Live projects.

Who should do this course?

This course can help you if:

You are a Fresher, wants to start your career in Digital Marketing
You are Sales & Marketing professional and wants to upskill yourself
You are a Startup/Business Owner and want to grow your Business using Digital Marketing
You want to Affiiate Marketing/Blogging/Freelancing